Basic Marketing

Marketing

Marketing 101 Manual: An Introduction to Basic Marketing Practices
This guide, updated in 2012, is geared towards helping farmers develop and implement a marketing plan that will work for them, for their farm, and for their products. In this manual we’ll walk through how to create a brand for your business, identify your target audience, and choose the marketing strategies that match your farm, products, and resources.

How much to Spend on Marketing
Agricultural Marketing Resource Center
This guide weighs different options for market spending, and provides useful questions that will help you determine the suitable amount of money that should be spent marketing your farm.

Service Provider: 
Community Involved in Sustaining Agriculture
Frequency: 
Ongoing
Cost: 
Free
Location: 
South Deerfield, MA 01373
Counties Served: 
Barnstable
Berkshire
Bristol
Dukes
Essex
Franklin
Hampden
Hampshire
Middlesex
Nantucket
Norfolk
Plymouth
Suffolk
Worcester
Resource Type: 
Document/Fact Sheet
Resource Category: 
Business Planning
Financial
Marketing
Skill Level: 
New to farming
Planning to farm
Farmer start up
Re-strategizing the farm
Established farmer