An agricultural directional sign is a special highway sign that directs motorists to farms that are open to the public, but not located on state highways. These blue signs feature the “Massachusetts grown…and fresher!” logo, several icons for products the farm produces, a directional arrow and the name of the farm. If your farm is not in a high-visibility location, an agricultural directional sign can help increase business.
Only farm operations that grow on-site a majority of the products they sell are eligible for the ag signage program. Farms must be primarily engaged in agriculture as a business and have regular hours of operation, either seasonally or year-round. Only on-farm farmstands are eligible.
Please read the Agricultural Directional Sign Criteria carefully to determine if you might be eligible for the program. To apply for the Agricultural Directional Signage Program, see MDAR's Information and Application Packet.