Understanding Customer Behavior at Farmers Markets

With the number of farmers’ markets in the Massachusetts steadily increasing and the tripling of SNAP sales coming into markets through the state-wide Healthy Incentive Program, drawing in customers to your stand is imperative. What can farmers do to attract more shoppers to their stands? How can farmers actively market their products in and out of the farmers’ markets? What can farmers do to better understand customer behavior at the market, and how can they use this information to increase customer satisfaction?

Chris Wayne of GrowNYC’s FARMroots program will present a tool for measuring customer behavior at farmers’ markets. By leveraging customer research performed by grocery stores and largescale food retailers, and building on 40 years of institutional knowledge internally through the operation of NYC’s Greenmarkets, FARMroots developed strategies to increase sales and customer satisfaction. Learn tips for advanced merchandising, how to appeal to a customer’s behavioral habits, segmenting your market, leveraging sales data records to make informed marketing decisions, and ways you and your staff can improve your customer’s overall shopping experience.

$10 for Local Hero members, $15 for non-members.

Part of the Fall CISA Workshop Series.