Marketing 101 Manual: An Introduction to Basic Marketing Practices
This guide, updated in 2012, is geared towards helping farmers develop and implement a marketing plan that will work for them, for their farm, and for their products. In this manual we’ll walk through how to create a brand for your business, identify your target audience, and choose the marketing strategies that match your farm, products, and resources.
How much to Spend on Marketing
Agricultural Marketing Resource Center
This guide weighs different options for market spending, and provides useful questions that will help you determine the suitable amount of money that should be spent marketing your farm.